Author
Dr Anirban Som & Dr Amitrajit Sarkar
Prof. Anirban Som, Associate Professor of Marketing at the Indian Institute of Management, Tiruchirapalli, India, specializes in consumer behavior, judgment and decision making, brand crisis management. He has published research in top academic journals such as the Journal of Business Ethics, Journal of Business Research, Journal of Consumer Marketing among others. -------------------------------------------------------------------- Dr Amitrajit Sarkar, a senior member of faculty at Ara Institute of Canterbury and an affiliated research associate at the University of Canterbury, New Zealand. His area of expertise is software and database development. His main research interests include framework and artefact development in Smart City, Responsible AI development, IT Governance and IS resilience.
